Leading a Small Business Strategically

On Monday morning, the business owner returned from a long vacation to find his business closed. He was left with a note on the door that read, “This is to inform you that I’ve resigned. You left me to act in your behalf, but you didn’t tell me about these problems. The bills were months behind. Your suppliers were calling because they hadn’t been paid. You left me with several personnel issues that I didn’t have the authority to correct. I tried to deal with these matters responsibly, but they continued to grow. Why in the world would you leave us in such a hostile climate?”Today, many small businesses are experiencing the realities of global competitions. Many companies feel that they must restructure to stay competitive with world markets. After 18 years of managing projects and conducting over 100 organizational evaluations of business organizations, I realize that both large and small organizations struggle in implementing their operations effectively. According to a 2004 Small Business Administration (SBA) study, 580,900 small businesses opened in 2005, and 576,200 closed. The SBA noted that 67 percent of these new companies were able to survive at least 2 years, while 44 percent survived at least 4 years. What can be done to help small businesses achieve more market success? I have seen the benefits of strategic thinking in large successful organizations. Strategic thinking may be what a small business needs to sustain growth. Small businesses that cater to the workforce’s needs in the future workforce will gain a competitive advantage.There are four critical factors that will be discussed for gaining this competitive advantage:(1) inspire vision,(2) define core competencies,(3) apply strategic thinking, and(4) connect with employees.VisionEmployees want to know that their leaders are focused on the future as well as today’s problems. Vision is a key ingredient to keeping businesses on target. James Kouzes and Barry Posner, authors of The Leadership Challenge, conducted research on sixty thousand organizational leaders. They note that highly effective leaders inspire a shared vision: “To enlist people in a vision, leaders must know their constituents and their language. People must believe that leaders understand their needs…”A leader who has a clear vision can assist in guiding his or her organization. Most business leaders are too busy with the current issues of today and find little time for vision building. This leaves workers as well as the organization unfulfilled. Having a shared vision provides the small business a competitive advantage. Some critics will argue that a vision is not critical for small business success. This is simply not the case. Visionaries concentrate on future opportunities, not today’s limitation. Vision relates to the ability to look beyond physical constraints of the natural ream. While other organizations are engaging in trivial matters, an effective small business leader should inspire his workforce with a shared vision, thereby meeting their purposeful living needs.Core CompetenciesLeaders should clarify their core competencies with workers during rapid change. In times of restructuring, an organization should maintain its core functions. On the contrary, large businesses try to compete by quickly extending themselves in the marketplace, thereby becoming “all things to all people.” Their workers become confused because inconsistency and uncertainty exist. Companies find themselves doing things that they are not part of their organizational competencies. This provides a good formula for failure. In an effort to compete with global competition, many organizations downsize or ree-ngineer their processes, but lose their core competencies in the market.C.K. Prahalad, author of Competing for the Future, maintains that senior managers sometimes do not perform their homework in order to compete with the rapid market changes. He notes that restructuring is usually a dead-end initiative; however, re-engineering that eliminates unnecessary work and enhances processes is beneficial because it is directed toward company objectives such as customer satisfaction or total quality initiatives. Therefore, communicating a clear focus on core competencies is a competitive advantage for any business. Understanding a small business’ core competencies is an important element in organizational growth. Leaders then become the instruments to ensure that workers’ assurance.Strategic ThinkingEmployees want to know that their leaders are critically evaluating the market and industry competition. The enormous demographic changes within the 21st century American workforce are creating personnel issues for organizations unwilling to change their paradigms. Exemplary organizations think strategically and operate in duality. Watt Wacker, Jim Taylor, and Howard Means, authors of the Visionary Handbook, admonish that we live in an Age of Possibility where individual are able to claim their own future. They explain, “Fail to build your own future, and someone is going to build one for you….”Most businesses engage in some type of planning; however, few organizations properly engage in strategic thinking. Therefore, this becomes a competitive advantage in the marketplace for small businesses. Strategic thinking is more than meticulous planning in an organization. Strategic thinking consists of two components that are knowledge about the present and foresight about the future. Organizational strategists call this duality. Successful businesses exercise this phenomenon routinely. Most small businesses are concerned about today’s customers or tomorrow’s contracts but have little regard for future consequences. Some of the characteristics of effective strategic thinking include focusing on important issues, maintaining a long-term view, appreciating consequences, and remaining flexible. Strategic planning and vision work together because proper planning provides the basic framework and rationale for determining an organization’s direction while addressing the day-to-day challenges. Therefore, effective organizations go beyond detailed planning into a mode of strategic thinking.Connection with EmployeesEffective organizational leaders understand the important of connecting with a culturally diverse workforce. On numerous occasions, companies sing the praises of new technologies while workers are often devalued in the process. Leaders should see followers as more than mechanical parts for their organizational objectives. Jeffrey Pfeffer, author of the Human Equation, acknowledges that an organization’s success is directly related to its implementation, and this capacity comes from the workers, how they are treated, their skills, and their efforts as it relates to the organization.The Emergent Workforce now crosses gender, age groups, race, and geography. Employers must now deal with four generations in the same workforce for the first time in American history. The leadership style that may be effective for a Baby Boomer employee may fail with a Generation X employee. Some of the cultural changes include the acceptance of downsizing as a part of work life, the traditional family decline, the competitive nature of a global business structure, and the advancement of communication technologies to build person-to-person relationships. Some of these factors have impacted the workers attitude about their job and the quality of life. Today’s employees do not want to be a component in a big machine; they want to be valued because they are more than a physical being. In the quest for profit, many large businesses lose focus on the importance of socio-technical systems.However, small businesses cannot afford this luxury. Large organizations have difficulty adjusting to the personal needs of their employees in a rapid, competitive environment. Cultural and social changes place an additional burden of their flexibility to operate. This is a distinct advantage for a small business owner. Staying connected is critical to this success. Therefore, an effective leader in a small business must maintain a good relationship with his followers to assure credibility with the group.The Path ForwardIn spite of global pressures and front-line competitions, small businesses can achieve a high level of success with the right approach. The 21st century provides a brave, new world of personnel challenges such as virtual organizations, outsourcing, and the financial constraints of declining budgets in many federal agencies. Small business leaders can apply five critical factors that are vision, specific core competencies, goals, strategic thinking, and connection with employees. These problems then become an opportunity for small businesses to level the playing field thereby increasing their success rate. Therefore, these methods provide a logical, practice process for starting, growing, and sustaining a successful small business. Start today and grow your small business!

Auction Listings Are Vital to the Success of Fundraising Auctions

Fundraising Auction Tip: You should always provide potential bidders with a printed Auction Listing of both your Live and Silent Auction items at any Fundraising Auction. A printed Auction Listing is vital for several reasons:

An Auction Listing informs bidders of the order of sale, and what is coming up next. If you keep your bidders guessing, they will simply not bid.

If bidders are not 100% certain of what they are bidding on, they will not bid. A printed Auction Listing should answer any and all questions about what is being sold in order to encourage bidders to bid as much as possible.

Bidders often need time to plan their bidding strategies, especially on multiple and/or larger value items. A printed Auction Listing helps them to do that.

Couples often need time to consult with each other about what they are willing to spend on something. A printed Auction Listing helps them to do that.

Potential bidders need to know the specifics, the benefits, and the restrictions on any item they are going to bid on, especially on travel and/or other higher value items. A printed Auction Listing should answer all of their questions, in writing.

After bidders see that they have lost an item to another bidder, a printed Auction Listing makes it easier for them to re-strategize on what else they can bid on.
Printed Auction Listings generally come in 3 forms:

Printed in the Event Program or Auction Catalog.

Printed on loose sheets of paper and hand-inserted into the Event Program or Auction Catalog.

Printed on loose sheets of paper and hand-delivered to all attendees, or left on each dinner table in the room.
Auction Listings cost practically nothing to produce and they can make the difference between the success and failure of a Live and Silent Auction. You should never conduct a Fundraising Auction without one.

A Case Study

Let me share a real-life experience with you. Once I was hired to conduct a Fundraising Auction for a nationally renowned organization. The event was held in a major hotel, in one of the country’s largest cities, with several hundred “black tie” participants attending. It was an extremely professional event, with the music, singing, lighting, speeches, and awards all perfectly timed and choreographed. Everything was done to perfection… exception the Fundraising Auction.

Although I had signed an agreement to serve as their Auctioneer nearly one year in advance of the event, no one bothered to contact me for any advice or help. Approximately one week prior to the Auction date, I contacted the group to see if they had replaced me with another Auctioneer. But they said that I was still their man.

Upon arriving at the event I asked for a copy of the Auction Listing. I was told that there were none. I’m not sure whether they felt that the Auction Listing wasn’t necessary, or whether someone forgot to have them printed. This was never made clear. When I asked what I was to use at the podium, I was told to copy the list of Live Auction items from a committee member’s computer. It took me about 30 minutes to copy three pages of hand-written notes in order to prepare for my role as their Auctioneer.

I knew that they had created a PowerPoint program showing the various Live Auction items. When I asked whether the PowerPoint slide order corresponded to the order of sale I had copied from the committee member’s computer, I was met with a blank stare. The committee member left to check the slide order, and returned to let me know that the slide order did not correspond my notes, and he provided me with the correct slide order… hand-written on a paper napkin. This forced me to re-arrange my three pages of hand-written notes before taking the podium.

There was a Live Auction Table with descriptions of the Live Auction items that were to be sold, but the table was not clearly marked, and it received significantly less attention than the Silent Auction Tables, which were clearly identified. Since the Live Auction Table was located adjacent to the “Raffle Table”, it appeared that most people thought it was part of the raffle and therefore paid very little attention to it.

According to the event program (which did not include an Auction Listing), I knew approximately when I was to begin the Live Auction. At the designated time the Master of Ceremonies announced the start of the Live Auction to the several hundred people in attendance, and introduced me as Auctioneer. As I approached the podium I realized that photographs of award winners were still being taken… directly in front of the podium where I was to stand… which required me to stand aside for several minutes until the photographers were done. Can we say “awkward moment”?

As the photographers cleared, I approached the podium and began my Live Auction introduction. Approximately one minute into my introduction, the “Raffle Committee” approached the podium and stopped my Live Auction Introduction in order to pull the 8 or 9 Raffle Winners. These drawings lasted about 5 minutes. Upon it’s conclusion I was allowed to resume the start of the Live Auction.

When standing at the podium two intense and extremely bright spotlights were pointed directly at the podium. The lights were so bright that I literally could not see the center 1/3 of the room. I could see the tables on the right, and on the left, but was totally blinded when looking straight ahead. It took perhaps five minutes before the spotlights were turned off.

While at the podium and describing Lot #1, I had to ask someone to start the Lot #1 PowerPoint Slide… because apparently no one was assigned that job.

So with only the Auctioneer’s verbal description, and a PowerPoint slide, it appeared that few people in the room had any idea about what we were selling… or when we were selling it… until it was announced by the Auctioneer. As a result, bidding was extremely light and the final results fell several thousands of dollars short of where they should have been
The learning experience is this:

The Live Auction is where you place your better items, and where the real money should be made at any Fundraising Auction. Let bidders know as far in advance as possible what you will be selling, and the order of sale, so they can get excited about the Auction, and plan their bidding strategy accordingly.

Auction Listings are absolutely vital to the success of both Live & Silent Auctions. In my opinion, revenues at this Auction fell thousands of dollars short of where they should have been, because no Auction Listing was provided to the guests.

If bidders are not perfectly clear on what is being sold, including both the item’s specifics, benefits, and restrictions, they will not bid.

When you have a committee of volunteers, especially volunteers having full time jobs and/or very busy schedules, the services of a professional Fundraising Auctioneer can help to keep the committee on track.

And once you retain the services of a professional Fundraising Auctioneer… use the services that you are paying for.

Home Based Businesses on the Rise

For many years the term Home Business has been considered an oxymoron. Too many people didn’t understand how a business could be run from home. Some still don’t see how home based businesses can be successful.

The ability to earn a respectful income from home has never been easier. With the availability of broadband internet reaching even the most rural areas, some of the best home business ideas are beginning to surface.

Home Based Typists

Thanks to e-mail, home based typists and clerical jobs are being outsourced now more than ever. Small home based businesses are hiring freelancers who work from home. Freelancers and contract workers are beginning to form business opportunities that allow others the opportunity to work from home or start similar businesses.

Home Based Call Centers

Home based businesses don’t have to end with selling products or recruiting people to work for you. Home based call centers are on the rise, especially in the United States. Many of today’s hotlines and order lines are being answered by contractors who work from home. Some of those contractors are looking to start their own home based call center to employ others like them.

Home Based Virtual Assistants

Virtual assistants are becoming very popular among growing businesses and start-up companies. These assistants work for a fraction of the cost of full-time employees. This doesn’t mean they’re inexperienced in their field. It simply means they work when you need them, otherwise they’re working for someone else.

Home Based Counselors

Counseling is one of the best home business ideas to date. These professionals are highly educated leaders in their field of expertise and are readily available at your fingertips; simply a phone call, text message or email away. These professionals generally make themselves available to you 24 hours a day 7 days per week. They could be professionals in virtually any field in which you might require assistance: Network Administrators, Legal Advisors, Tax Advisors or Tutors, for example.

Home Based Hotline Workers

Home based hotline workers are similar to home based call center agents. These professionals are trained to assist in times of crisis and usually have real-world experience with difficult decisions their callers are facing.

These may sound like home based jobs; and they are. That’s how any great business opportunities are born. Someone takes their job expertise and creates a business that allows them to help others achieve similar goals. That’s the beauty of some of the best home business opportunities of this decade; the ability to capitalize on what you do best.

Finding your niche – the best business opportunity to fit your needs – isn’t a simple task. You have to give it a lot of thought and decide what you want to do. Research several before making your final decision which one best fits you needs and personality.

If your dream is to own your own business, you’re going to have to work hard to make that dream come true. Success isn’t achieved over night. Don’t fall for any of the scams that say it is.